Buffalo River Cyclists is a United States Cycling Federation (USCF) club serving Harrison and north-central Arkansas. BRC members are a mix of beginner, recreational, and competitive cyclists. The club's mission is to provide a support system assisting its members reach their cycling goals. They accomplish this by arranging and promoting activities such as rides, clinics, races, and social events.
The club's primary focus is competitive cycling, but it also aims to promotes positive community activities, cycling safety, and good health as well as competitive cycling. They also provide education for bicyclists and the public, promote bicycling for recreation, health and pleasure, and study and assist in any way possible to further bicycling safety.